Build Quizzes as Unique as Your Brand

Control every pixel and recommendation with advanced editing tools. Our AI co-creation adapts to your brand’s unique style, tone, and products, helping you build a high-performance quiz fast. Tailored for brands that refuse cookie-cutter experiences.
Cartful Is Trusted by Top Brands

Powerful Tools for Industry-Leading Customer Experiences

Identical Styling To Your Brand

Let Cartful’s AI create CSS that matches your site styling or upload your own UX components, like buttons and forms. No more mismatched styling that undermines the shopper perception of your quizzes.

Flexible Use Cases for Maximum ROI

From helping users find the perfect product to gathering valuable feedback, Cartful’s range of quiz types empowers brands to engage customers at every stage of their journey.
Learn more.

Enterprise-Grade Data Connectors

Our data tools help you fine-tune quiz performance with powerful A/B testing and insights while seamlessly connecting customer data to your ESP and CRM.

Why Getting It Right Matters

"Product quiz users are among your most motivated shoppers. They are willing to invest their time to find and buy your product.
Meeting their effort with a generic, cookie-cutter experience risks undermining trust and losing the sale."
Tim Petrella, Founder, Cartful

Quiz Types for Every Need

Product Finder

Increase sales by matching products to needs.

Micro Quiz

Reduce drop-offs with quick answers at key inflection points.

Bundle Builder

Create a routine or grouped set of products to improve AOV.

Personality Quiz

Engage with shoppers and share perks or loyalty points.

Gift Finder

Simplify gift buying to drive low-friction sales.

Product Benefits

Highlight unique features to educate customers.

Customer Feedback

Improve retention with feedback.

Customer Polls

Collect first-party data and give shoppers a platform on your site.
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A Few of Our Integrations

List of integrations: shopify, klaviyo, salesforce

Drive Better Outcomes

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Conversion rate increase among quiz users

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Typical brand return on investment

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Years supporting leading brands

Create Engaging, On-Brand Experiences

Seamlessly Integrate Your Brand’s UX & Voice

Easily integrate your brand’s UX components like buttons and forms, or let Cartful’s AI automatically adapt styling to match your brand’s voice and feel.

One Platform, Endless Possibilities

Cartful offers a range of quiz types, from product finders to feedback surveys—allowing your brand to connect with customers meaningfully at every touchpoint.

Optimize Performance and Uncover Customer Insights

Gain actionable insights with Cartful’s analytics, enabling you to optimize quiz performance, understand customer preferences, and drive data-informed decisions.

Testimonials from our customers

Matt Etzler PhotoSpencer Rudin photo
"We love the engagement and conversion rates we see from customers who use our sock finder tool. It’s definitely a win for the customer, which makes it a win for us."
- Matt Etzler, Global Head of eCommerce, Smartwool
“Cartful has helped us launch several finders in a short period, each proving to be more successful than the next. The team is beyond approachable, friendly, and supportive.”
- Spencer Rudin, Director of eCommerce, Shiseido & Clé de Peau Beauté
“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”
- David Henricks, Product Designer
“The ability to make secure and quick international payments very important thank for any organization that takes can growth seriously. We're completing 13%”
- David Henricks, Product Designer

Unlock the Power of Your First-Party Data

Build Rich Customer Profiles

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Capture customer preferences and behaviors to develop detailed profiles that go beyond basic demographics. Use these profiles to personalize communications, product recommendations, and promotions.

Supercharge Your Marketing Campaigns

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Segment your audience using quiz data and create highly targeted campaigns. Tailor your email flows, ads, and website content to reflect your customers’ unique interests and needs.

Drive Product Innovation

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Identify emerging trends and frequent customer requests from quiz responses to guide your product strategy. Develop new products or refine existing ones based on data-driven insights.

Optimize Your Messaging and Content

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Use quiz results to understand customer motivations and pain points. Align your messaging and content strategy to address these insights and create more relevant, engaging experiences.

Boost Retention with Personalized Experiences

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Deliver tailored experiences to keep customers coming back. Offer exclusive product recommendations, personalized discounts, and loyalty rewards based on each customer’s quiz interactions.

Launch Quicker With Cartful AI 

Leverage Cartful's trained AI assistant to streamline quiz creation and optimization.
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Start with on-brand copy and question flows
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Design templates adapted to your style guide
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Recommendations for quiz outcome logic

Frequently asked questions

Does Cartful provide support for its clients?

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Yes, all Cartful clients have access to our team for support. Cartful also offers a full-service, fully-managed offering for brands requiring more assistance.

Is there an analytics dashboard where we can review performance?

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Yes, you will able to review the impact of your quizzes, identify optimization opportunities, and dive deep on shopper trends.

Is there a limit on the number of quizzes we can create?

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Your license is tied to a single domain, allowing up to 100 active quizzes under our standard pricing plan. Need more flexibility? Contact us for additional options.

Does Cartful offer an uptime guarantee?

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Yes, Cartful ensures 99.9% uptime. Our redundant infrastructure is built to handle changing conditions, providing reliable performance and availability.

How does Cartful ensure data security?

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We take data security seriously. Cartful is SOC 2-compliant and undergoes regular independent audits to make sure your data is handled safely and securely.

Elevate Your Brand Experience

Simplify quiz creation, personalize every detail, and gain deep insights—powered by AI and designed for growth. Cartful empowers your brand to connect with customers in meaningful ways.