Cartful is an AI-powered guided selling and product recommendation platform for enterprise ecommerce brands. It guides shoppers to the right products with strict merchandising control, a native site feel, and integrations that make intent usable downstream.

How do recommendations stay under merchandising control?

Cartful supports multiple recommendation approaches (scoring, rules-based matching from product data, and decision trees) plus strict merchandising guardrails like eligibility, exclusions, boosting, and out-of-stock fallbacks. AI can suggest rules, but your team reviews and approves final behavior.

Do you store personal data?

By default, Cartful stores aggregated analytics, not personally identifiable data (PII). Emails and names can be captured and sent via encrypted API directly to downstream tools when configured. Cartful does not store IP addresses or device identifiers, and free text answers are not stored anywhere.

Guide shoppers to the right products.

AI-powered guided selling for enterprise ecommerce.

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Trusted by ecommerce teams at

Why enterprise ecommerce teams choose Cartful.

Studio Guided Selling

Product finder quizzes that guide every shopper to the right product.

Build no-code quiz experiences with full merchandising control. The rules your team writes decide what gets recommended across dedicated quiz pages, collection micro-quizzes, and PDP modules.

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Affinity

AI on every product page that tells each shopper whether it is right for them.

Shoppers tap a few chips to declare their context and get a brand-voiced verdict. When the product is not the right fit, Affinity points them to a better match from your catalog, with the reason.

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Agentic Training

Make your catalog legible to the AI agents your customers now shop with.

Generate structured suitability content from your rule library so agents like ChatGPT, Gemini, and Perplexity represent your products accurately, on your pages and in your feeds.

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“The skin quiz has been a tremendous success. We were anticipating a lift in conversion rate, but the increase in AOV and new email collection provided us with an ROI we were not expecting. Kudos to the Cartful team for helping us craft an experience perfect for our shoppers!”

Sam Koch

SVP Growth & E-Commerce, OSEA Malibu

How it works: from first question to first insight.

01 Build

Build your guided experience.

Use Studio's visual editor to create questions, branching logic, and flows. No code required. AI-assisted drafting helps you move fast.

02 Configure

Set the rules. Control the outcomes.

Choose your recommendation approach: scoring, rules-based matching, or decision trees. Then layer on merchandising guardrails like eligibility, exclusions, and boosting.

03 Embed

Launch it anywhere on your site.

Drop a snippet on a PDP, collection page, landing page, or dedicated quiz page. Cartful matches your site's styling so it feels native.

04 Measure

Optimize with real data.

Track the full funnel: starts, drop-offs, completions, product clicks. A/B test and iterate. Push zero-party data to Klaviyo, GA4, Meta, and more.

Explore the platform

“Cartful has helped us launch several finders in a short period, each proving to be more successful than the next. The team is beyond approachable, friendly, and supportive.”

Spencer Rudin

Director of eCommerce, Shiseido & Clé de Peau Beauté