Affinity · Buying guidance on product pages
A clear answer to "is this right for me," on every product page.
Affinity meets shoppers at the moment of doubt with an honest verdict on the product in front of them, grounded in guidance your team approved.
An honest yes or no on this product, written in your brand's voice.
Shoppers can see every need behind the verdict and what would suit them better.
Shoppers can add context in their own words while answers stay within your framework.
A clear reason for the verdict, grounded in guidance your team approved.
Shoppers tell you what matters in a tap, without starting a quiz or chat.
An honest yes or no on this product, written in your brand's voice.
A clear reason for the verdict, grounded in guidance your team approved.
Shoppers can see every need behind the verdict and what would suit them better.
Shoppers tell you what matters in a tap, without starting a quiz or chat.
Shoppers can add context in their own words while answers stay within your framework.
One answer, everywhere
The verdict on the page matches your quiz, your chat, and every other Cartful experience because they all read from the same Library.
Honest, even when it's no
When a product is wrong for a shopper, Affinity says so and points to the one that suits them. Shoppers remember who told them the truth.
Your team keeps final say
Every claim traces to a rule your team can read, edit in plain English, and approve.
Why it stays true
The same answer, grounded in a Library your team approved.
Affinity never improvises. Every verdict reads from the Cartful Library your merchandising team approved: who each product is for, when it isn't right, and why.
If something is off, you can see what produced the answer and correct it in plain English. Fix it once, and the change carries everywhere.
"Recommend for combination skin. The niacinamide base calms an oily T‑zone without drying the cheeks. Do not recommend for shoppers avoiding vitamin C."
Approved by Maya R. · Merchandising · Jul 2026
On the record
Every claim has an owner before a shopper sees it.
Every Affinity answer is reviewable: the claim, the guidance behind it, and who approved it. When brand, legal, or leadership wants to know what shoppers will see, the record is already there.
Get started
Put an honest answer on every product page.
See Affinity on your own products in a live walkthrough.