Lineup · Related product rows
Every product in the row has a reason to be there.
Lineup compares the product on the page with the rest of your catalog, showing shoppers what to choose instead, what belongs with it, and why.
The product already on the page gives Lineup its first signal.
Each alternative says what stays the same, what changes, and who that difference helps.
Lineup knows a serum calls for a cleanser and SPF before choosing which ones.
One tap reshapes the row around what the shopper needs instead.
Each product says what it contributes to the routine, not merely that it belongs.
The product already on the page gives Lineup its first signal.
Each alternative says what stays the same, what changes, and who that difference helps.
One tap reshapes the row around what the shopper needs instead.
Lineup knows a serum calls for a cleanser and SPF before choosing which ones.
Each product says what it contributes to the routine, not merely that it belongs.
Other options. What goes with it.
Lineup separates what a shopper might choose instead from what belongs alongside the product, so the row answers two different buying questions.
A reason on every card
Every product carries a clear, comparative reason explaining what stays the same, what changes, or what the product adds.
Ready without purchase history
New launches and quieter products receive the same reasoned treatment as bestsellers from the day they enter your catalog.
How Lineup picks alternatives
The overlap starts the row. The differences shape it.
Lineup starts with the product on the page and finds the products with the strongest overlap in the needs they serve. It then uses their meaningful differences to give each slot a role, such as the closest match, the step up, the budget option, or the specialist.
The result feels composed, not like a row of near-duplicates.
The product on the page
The alternatives it composes
Why pick this one
For Daily Glow Serum
Clean skin lets it sink in.
Brightening actives need daytime SPF.
For Calm Serum
Fragrance-free, like the serum it preps for.
Mineral filters suit reactive skin.
How Lineup picks complements
You choose the categories. Lineup fills the row.
Your merchandisers decide which categories should connect, such as serums with cleansers and SPF. Within those approved relationships, Lineup looks for overlap in the needs the products serve and chooses the ones that best complete the purchase.
Your team sets the relationship once. Lineup applies that judgment across the catalog.
How Lineup explains the row
The comparison comes with the recommendation.
Every product carries one clear line explaining why it earned its place. Shoppers see what it shares with the product on the page, what changes, or what it adds.
Those reasons come from guidance your team approved, so shoppers can understand the choice without doing the comparison themselves.
Calm Serum
"Swaps the brightening actives for centella. Safe with retinol."
Hydra Gel Moisturizer
"Oil-free and lighter on skin. Hydration without the glow finish."
Daily SPF 30
"Brightening actives need daytime SPF."
See Lineup on your catalog
See what your product rows could be saying.
Lineup gives every product a role and every card a reason, using merchandising guidance your team already approved.