Integrations · live
Connected to the tools you already run.
What shoppers tell Cartful shows up in your email, SMS, and analytics tools automatically. No engineering project required: if it accepts data, we send it there.
10 native integrations · unlimited custom
Native integrations
Adobe Analytics
AnalyticsSend Cartful quiz events to Adobe Analytics with a native Studio plugin. Supports appMeasurement, Adobe Launch/Tags, Client Data Layer, and Web SDK.
Read the guideAttentive
SMSSend quiz intent to Attentive as subscriber Sign Up Sources and custom events using Cartful's native Attentive integration.
Read the guideGoogle Analytics 4 (GA4)
AnalyticsSend Cartful quiz events to GA4 via a native Studio plugin. Customers provide their Measurement ID, choose which events to fire, and customize event names.
Read the guideGoogle Tag Manager (GTM)
Tag ManagerPush Cartful quiz events to the dataLayer via a native Studio plugin. Customers configure GTM tags and triggers to route events to any destination.
Read the guideKlaviyo
ESPSend quiz outcomes, answers, and product recommendations to Klaviyo profiles and flows using Cartful's native Klaviyo integration.
Read the guideMeta (Pixel / CAPI)
AdsSend Cartful quiz events to Meta for measurement and campaign optimization through Studio's Custom JavaScript (Pixel) or Custom API (CAPI) integration.
Read the guideSalesforce Commerce Cloud (SFCC)
CommerceDeploy Cartful on Salesforce Commerce Cloud with the same platform-agnostic embed and catalog feed used everywhere else. No cartridge required.
Read the guideSalesforce Marketing Cloud (SFMC)
ESPSend quiz events and data into Salesforce Marketing Cloud Journeys and Data Extensions using Cartful's native SFMC integration.
Read the guideSegment
CDPRoute Cartful quiz events and shopper attributes to Segment through Studio's Custom JavaScript or Custom API integration, with full control of the mapping.
Read the guideShopify (and Shopify Plus)
CommerceDeploy Cartful on Shopify or Shopify Plus with a platform-agnostic embed and an optional native catalog integration through the Shopify app.
Read the guideCustom integration framework
Don't see your tool?
Cartful's custom integration framework supports any third party that accepts APIs, webhooks, flat file drops, or event streams. Our team configures and supports every custom integration, with no engineering work on your side.
FAQ
Integration questions.
Can Cartful integrate with tools not listed here?
Yes. Cartful's custom integration framework connects to any third party that supports APIs, webhooks, SDKs, flat file drops, or event streams. The integrations listed here are the most common, but they're not the limit.
What's the difference between native and custom integrations?
Native integrations have a repeatable setup path with standard mapping patterns. Custom integrations are implemented via API, webhooks, or SDK and configured per project, with full support from the Cartful team.
What data does Cartful share with integrations?
Events (behavioral data like quiz starts, completions, email submissions, and add-to-cart actions) and Attributes (declared shopper intent captured from quiz answers, used for segmentation and personalization downstream).
How does Cartful handle privacy?
Emails and names can be sent via encrypted API to downstream tools when configured. Cartful does not store IP addresses or device identifiers. Only aggregated analytics are stored by default, not PII. Free text answers are not stored.
Where can I find the full event list?
The complete event list and storage/retention details are available in our documentation. Contact us if you need help mapping events to your specific stack.